Letters from Bloomsbury Square - James Sherwood's Diary
Letters from Bloomsbury Square - James Sherwood's Diary
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The Perfect Gentleman: The Pursuit of Timeless Elegance & Style in London by James Sherwood

THE LONDON CUT

James Sherwood is the author of three Thames & Hudson books: Savile Row: The Master Tailors of British Bespoke (2010), Fashion at Royal Ascot: Three Centuries of Thoroughbred Style (2011) and The Perfect Gentleman: The Pursuit of Timeless Elegance & Style in London (2012). Both Savile Row and The Perfect Gentleman are published in French and Italian editions. In 2013 he wrote Royal St. James's for the Carlyle Group and in 2014 wrote and edited the Louis Vuitton Guide to London for the eighth year running. He is the Editor-at-Large of The Rake who christened Sherwood 'Guardian of Savile Row' and has consulted on design, archives and curation for Anderson & Sheppard, Gieves & Hawkes, Perfume Holdings (Paris) and The Savoy hotel.

Sherwood's relationship with Savile Row began in 2007 when Pitti Immagine Uomo invited him to curate The London Cut: the first celebratory exhibition of British bespoke tailoring at the Palazzo Pitti in Florence. The exhibition travelled to the British Ambassador's Residences in Paris and Tokyo. Previously he had spent 15-years as a fashion journalist writing for The Independent-on-Sunday, the Financial Times, International Herald Tribune (now the International New York Times), The Telegraph, The Times, Elle, Harper's Bazaar and The Spectator. He now writes for The Rake, The Telegraph, The World of Interiors and Arena Homme +.

He broadcasts on historic fashion and fine jewellery for ITV This Morning and commentates for the BBC and ITV at events such as the Royal Wedding and HM The Queen's Diamond Jubilee. He was the BBCs fashion critic at Royal Ascot between 2004 and 2010. For 2014 he is working on a monograph about Henry Poole & Co for whom he writes the weekly Hall of Fame from the founder of Savile Row's historic ledgers and researching a book about a dynasty of English duchesses. His online diary Letters from Bloomsbury Square is a whimsical view on the absurdities and amusements of life in London.
The Perfect Gentleman: The Pursuit of Timeless Elegance
& Style in London
by James Sherwood

was published by Thames & Hudson
November 2012.