THE LONDON CUT
Author, broadcaster and curator James Sherwood celebrates the tercentenary of the Royal Ascot race meeting with a new Thames & Hudson publication (June 2011)
entitled Fashion at Royal Ascot: Three Centuries of Thoroughbred Style. The book was launched in Paris, at Royal Ascot and with a July 2011 reception at historic
Mayfair bookshop Heywood Hill hosted by the Duke of Devonshire who also wrote the foreword as did Amanda Wakeley.
His Thames & Hudson debut, Savile Row: The Master Tailors of British Bespoke, was published in October 2010 and launched with events at the Savoy in London,
Old England in Paris and The Bay in Toronto. It was the culmination of five years working with the master tailors of Savile Row on an exhibition entitled The London Cut
that opened at Palazzo Pitti in Florence and travelled to the British Ambassadors' Residences in Paris and Tokyo.
Sherwood curated the Archive Room at No 1 Savile Row for Gieves & Hawkes and inaugurated
the Savoy Museum for the legendary hotel's reopening on 10.10.10. He is currently working on a five year archive restoration project with Henry Poole & Co: the
founding father of Savile Row. 2012 will be the eight year he has edited the Louis Vuitton Guide to London. He was the BBCs fashion critic at Royal Ascot between 2004
and 2010. For Autumn 2012, Sherwood is decorating nine Signature Suites at the Savoy named for famous guests such as Churchill, Callas and Coward. He is working on a
third Thames & Hudson book titled Handmade in England for publication in 2012.